Career in Advertising

The main purpose of advertising is to provide information about a brand or product. Producers and service providers reach customers through advertising. Advertisements also keep buyers reminded about the product or brand. Traditional media like print, electronic, billboards, and banners are used, along with the internet. Effective communication is the basis of successful advertising. It builds a brand, increases sales, and establishes a product better in the market. For these reasons, advertising is the soul of marketing.

There is tremendous growth in the advertising industry in India. Companies want something different. They need advertisements that can reach their market for long periods and make the brand hit early. Established companies have less trouble launching new products and making them famous.

Growth in Advertisement Industry

Newspapers, magazines, TV, radio, films-advertising is the base of marketing in every area. In the media world, whether print or electronic, the whole business rests on the strength of advertising. Advertising is required to make any product successful and penetrate the market. Before deciding on this field, you must decide if you are capable.

There was a tremendous surge in this industry in the last few years. In 1992, the industry was only Rs. 1800 crores. In the last 10 years, it has grown to more than twenty thousand crores. It has maintained a growth rate of more than 20 percent per year. Experts believe it is likely to speed up in the coming time. The advertising industry will touch new heights every year.

Required Skills

To be successful in advertising, hard work is required besides theoretical knowledge. You may have to work continuously for several days. The pressure can be high, but the plus point is that the work has its own fun, even after stress.

Choice of Two Types of Careers

There are two types of jobs available in the advertising industry: creative and executive.

Creative Jobs

Copywriters are responsible for the content used for slogans on electronic media, print media, billboards, posters, and banners. This is a creative job profile. After this, you can reach the position of Art Director, who is responsible for the entire visual effects including text and messages. Then there is a Creative Director, who approves the proposed advertisement. Only after receiving approval from the Creative Director is the advertisement sent to the client for final approval before going live. For TV advertisements, you coordinate with your producer and other artists.

You also have the option of being a graphic designer, who creates advertising design according to the client's needs. This is also a creative profile, and you work with the team until the final product is made.

Executive Jobs

Due to tremendous competition, advertising has become a necessity for companies. This has increased possibilities for glamorous careers in advertising. The special feature is that advertising is not only taken in the field of business. People working in politics, religion, social service, and NGOs also get help from advertising.

There is no limitation on salaries for those who work in advertising. Experts believe that if you have the ability and passion to work in this creative field, you can reach the summit of success very soon. In short, careers in advertising are a great option.

Courses and Career in Advertisement

You need to take a certain course to enter the ad field. Advertising companies hire professionals for their separate departments. If you have a degree or diploma in any of these fields, along with a strong grip on language and creativity, you can make yourself successful.

You can obtain a BBA, MBA, or postgraduate diploma in Customer Service, Marketing, Media-Journalism, or Mass Communication. You can also go for an MBA, CA, ICWA, or MBA (Finance). Audio-Visual Courses and Film Production Courses, such as pre-press processing and printing, are other options.

With a Bachelor's Degree in Fine Arts or Graphic Design, it is easy to have a career in graphic designing. A degree in visual communication can also help. To do these courses, you should have 50 percent marks in the 12th grade for an undergraduate course. For a postgraduate course, you should have 50% marks in graduation. Admission to all such courses is done on the basis of an exam.

These courses teach effective communication, presentation, management, group work, stress management, enlightenment, confidence, and competitive ability.

Areas of Advertising and Job Profile

The advertising industry is detailed and divided into several parts: accounts planning, media planning, creative team, client servicing, copy department, photography, etc.

Media Planning

Work in media consists of the media planner. This department decides which medium is most suitable to communicate to customers. They make these decisions with the account planner and creative team. They also advise various advertising agencies.

Accounts Planning

This department focuses on the advertisement budget. They decide which media shall be beneficial and which part of the budget shall be spent on it, after discussion with the creative team.

Client Servicing

The work of this department is to make a bridge between the client and the creative team. They handle how the client needs to be advertised and where they can get more benefit.

Top Institutes for Advertising Courses

• AAFT School of Advertising, PR & Events
• Acharya Prafulla Chandra College (APC College), North 24 Parganas
• Amity School of Mass Communication
• Bharatiya Vidya Bhavan's Sardar Patel College of Communication and Management, New Delhi
• Cochin University: School of Management Studies, Kochi
• Creation Wise Choice Computers, Mumbai
• Garware Institute of Career Education and Development, University of Mumbai
• Image College of Arts, Animation & Technology (ICAT), Bangalore
• Indian Institute of Mass Communication New Delhi
• Jagannath Rathi Vocational Guidance & Training Institute (JRVGTI), Pune
• Jain Animation School, Bangalore
• Maya Academy of Advanced Cinematics (MAAC), Janakpuri, Delhi
• Maya Academy of Advanced Cinematic's, Haryana
• Maya Academy of Advanced Cinematics, South Ex 1, Delhi
• National Institute of Mass Communication & Journalism, Ahmedabad
• Shri Vile Parle Kelavani Mandal's Narsee Monjee Institute of Management Studies
• SSMC (Bengaluru) for MBA in Communication Management
• WIZTOONZ Academy of Media & Design, J.P. Nagar, Bangalore