Career in Advertising

The main purpose of advertising is to provide information about a brand or product. Producers and service providers reach customers through advertising. Advertisements also keep buyers reminded about the product or brand. Traditional media like print, electronic, billboards, and banners are used, along with the internet. Effective communication is the basis of successful advertising. It builds a brand, increases sales, and establishes a product better in the market. For these reasons, advertising is the soul of marketing.

There is tremendous growth in the advertising industry in India. Companies want something different. They need advertisements that can reach their market for long periods and make the brand hit early. Established companies have less trouble launching new products and making them famous.

Growth in Advertisement Industry

Newspapers, magazines, TV, radio, films-advertising is the base of marketing in every area. In the media world, whether print or electronic, the whole business rests on the strength of advertising. Advertising is required to make any product successful and penetrate the market. Before deciding on this field, you must decide if you are capable.

There was a tremendous surge in this industry in the last few years. In 1992, the industry was only Rs. 1800 crores. In the last 10 years, it has grown to more than twenty thousand crores. It has maintained a growth rate of more than 20 percent per year. Experts believe it is likely to speed up in the coming time. The advertising industry will touch new heights every year.

Required Skills

To be successful in advertising, hard work is required besides theoretical knowledge. You may have to work continuously for several days. The pressure can be high, but the plus point is that the work has its own fun, even after stress.

Choice of Two Types of Careers

There are two types of jobs available in the advertising industry: creative and executive.

Creative Jobs

Copywriters are responsible for the content used for slogans on electronic media, print media, billboards, posters, and banners. This is a creative job profile. After this, you can reach the position of Art Director, who is responsible for the entire visual effects including text and messages. Then there is a Creative Director, who approves the proposed advertisement. Only after receiving approval from the Creative Director is the advertisement sent to the client for final approval before going live. For TV advertisements, you coordinate with your producer and other artists.

You also have the option of being a graphic designer, who creates advertising design according to the client's needs. This is also a creative profile, and you work with the team until the final product is made.

Executive Jobs

Due to tremendous competition, advertising has become a necessity for companies. This has increased possibilities for glamorous careers in advertising. The special feature is that advertising is not only taken in the field of business. People working in politics, religion, social service, and NGOs also get help from advertising.