Career in Advertising
The main purpose of advertising is to provide information about the brand or product and its main features, therefore, Producers and service providers make their reach to customers only from advertising. Apart from this, advertisements are also made to keep buyers reminded about the product or brand. Traditional media such as print media, electronic media, and billboards, banners, are usually used for advertising along with internet in today’s world. Effective Communication is the basis of successful advertising and this builds a brand. It helps in increasing sales of a product and establishing it better in the market. For these reasons we can easily say that advertising is the soul of marketing. There is tremendous growth in the advertising industry in India.
The truth is that companies want something different for themselves. Companies should always have an advertisement that can reach their market for long periods of time and the brand will hit the earliest. it is an established fact that already established companies do not have much trouble to launch their new products and make them famous.
Growth in Advertisement industry
Newspapers, magazines, TVs, radios, films, and almost all other fields, advertising is the base of marketing in every area. In the media world, whether it is a print media or an electronic media, all of the marketing and thus the whole business remain on the strength of advertising. Advertising is required to make any product successful and to make your penetration in the market, before deciding on the field of advertising, you must decide whether you are capable of doing it or not.
There was a tremendous surge in this industry in the last few years. In 1992, where this industry was only Rs. 1800 crores, in the last 10 years, it has more than twenty thousand crores. In the last few years, it has been maintaining the growth rate of more than 20 percent per year. Experts believe that it is likely to speed up in the coming time. For sure the advertising industry will touch new heights every year.
Required Skills
In order to be more successful in the advertising industry, hard work is required besides theoretical knowledge. You may have to work continuously for several days. In such a situation the pressure of work may be high but the plus point is that, even after stress, the work has its own fun.
Choice of two types of careers
There are two types of jobs available in the advertising industry, the first creative and the second executive.
Creative Jobs
Copywriters are responsible for the content used for the slogan on Electronic media, Print media, Billboards, Posters, and Banners etc. This is a Creative Job Profile. After this, you can reach the position of Art Director, which is responsible for the entire visual effects including text and messages. Then there is a Creative Director, who approves the proposed advertisement. Only after receiving the approval from the Creative Director, the advertisement is sent to the client for final approval before going live. You have to coordinate with your producer and other artists when you have a TV advertisement. Apart from this, you have the option of a graphic designer, which creates advertising design according to the needs of the client. This is also quite a creative profile and you have to work with the team till you make the final product.
Executive Jobs
Due to tremendous competition in the market, advertising has become the need of companies now. Because of this, there are possibilities of glamorous careers in the field of advertising has increased. The special feature is that advertising is not being taken only in the field of business. Now people working in the field of politics, religion, social service and NGOs also get help from advertising. There is no limitation of salaries to those who work in the field of advertising. Experts believe that if you have the ability and passion to work in this creative field, you can reach the summit of success very soon. In fewer words, careers in the field of advertising are a great option.
Courses and Career in Advertisement
You need to take a certain course to go to the ad field. Advertising companies hire professionals for their separate departments. If you have a degree or diploma in any of these fields, along with a strong grip on language with creativity you can make yourself successful in the advertisement field.
To go to this field, you can either obtain a BBA, MBA or postgraduate diploma in Customer Service, Marketing, Media-Journalism, Mass Communication or can go for MBA, CA, ICWA or MBA (Finance)., Audio- Visual Course and Film Production Courses such as pre-press processing and printing could be other options. With a Bachelor Degree in Fine Arts or Graphic Design, it is easy to have a career in the field of graphic designing. A degree in visual communication can also help you.
To do these courses you should have 50 percent marks in the 12th grade if you want to do an undergraduate course and if you want to peruse a postgraduate course you should have 50% marks in graduation. Admission entry in all such courses is done on the basis of the exam. These courses are taught about effective communication, presentation, management, group work, stress management, enlightenment, confidence, competitive ability.
If you want a course in Advertising
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Areas of advertising and job profile
The advertising industry is quite detailed and it is divided into several parts. Such as accounts planning, media planning, creative team, client servicing, copy department, photography etc.
Media Planning
Potential work from the media consists of the media planner. Which medium of media is most suitable to communicate to its customers? All these decisions are in this department. For this, with the account planner and creative team, make decisions. They also advise various advertising agencies.
Accounts planning
The focus of this department is on budget of advertisements. which media shall be beneficial and which part of the budget shall be spent on it is decided by this department after discussion with the creative team.
Client Servicing
The work of this department is to make a bridge between the client and the creative team. How the client needs to be advertised and where he can get more benefit, this work is done in this department.
Top Institutes for Advertising Courses
- AAFT School of Advertising, PR & Events
- Acharya Prafulla Chandra College (APC College), North 24 Parganas
- Amity School of Mass Communication
- Bharatiya Vidya Bhavan’s Sardar Patel College of Communication and Management, New Delhi
- Cochin University: School of Management Studies, Kochi
- Creation Wise Choice Computers, Mumbai
- Garware Institute of Career Education and Development, University of Mumbai
- Image College of Arts, Animation & Technology (ICAT), Bangalore
- Indian Institute of Mass Communication New Delhi
- Jagannath Rathi Vocational Guidance & Training Institute (JRVGTI), Pune
- Jain Animation School, Bangalore
- Maya Academy of Advanced Cinematics (MAAC), Janakpuri, Delhi
- Maya Academy of Advanced Cinematic’s, Haryana,
- Maya Academy of Advanced Cinematics, South Ex 1, Delhi
- National Institute of Mass Communication & Journalism, Ahmedabad
- Shri Vile Parle Kelavani Mandal’s Narsee Monjee Institute of Management Studies
- SSMC (Bengaluru) for MBA in Communication Management
- WIZTOONZ Academy of Media & Design, J.P. Nagar, Bangalore
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